What’s behind the omnipresence of bows in 2024 fashion?
From the industrial revolution to TikTok, the symbol of girlhood has undergone a journey, raising questions about its significance. The trend of adorning various objects with bows, from French fries to toilet rolls, and sharing them on TikTok, suggests a peculiar fascination with this age-old symbol. Despite reaching what seemed like a peak in popularity, bows continue to dominate fashion and social media. Pinterest predicts the rise of “bow-stacking,
while TikTok boasts over 1 billion views on bow-related videos.
while TikTok boasts over 1 billion views on bow-related videos. Even at Milan fashion week, designers like Miuccia Prada and Raf Simons showcased garments adorned with silk bows, challenging conventional notions of femininity.
The trend stems from the hyper-feminization of various aspects of culture, from “girl-maths” to “hot girl summer,” influencing fashion designers like Sandy Liang, Shushu/Tong, and Simone Rocha.
However, it was Viktor & Rolf who made a statement by dressing Jodie Turner-Smith in a giant bow for the Vogue World red carpet. Despite criticisms of being bland and infantile, bows persist in fashion and culture, prompting Prada to question their enduring appeal.
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