Ghanaian-American singer Ama Serwah Genfi, known professionally as Amaarae, has stated that Afrobeats is losing its global momentum.
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In a recent interview with British-Nigerian media personality Madame Joyce, the Sad Girls Love Money star expressed concern that the genre — and African music more broadly — is at risk of stagnation.
Amaarae argued that Afrobeats needs to evolve, noting that some artists have become so financially comfortable with a particular sound that they’re now hesitant to explore or experiment with new styles.
Amaarae said, “Afrobeats and African music need to evolve. It needs to evolve in a direction that is fearless, and I think right now artists have made so much money from a certain type of sound that they are afraid to step out of the boundaries because they are probably more focused on the financial aspect of it. And as a result, I think Afrobeats has stalled.
“One of my favourite albums last year was Rema’s ‘HEIS.’ That’s what I consider the evolution of Afrobeats. You see how it moved the genre and the culture forward, and you see how it moved his career forward.
“There have been a lot of people that have big hits that aren’t willing to push the boundaries of the music, and as a result, Afrobeats is in a bit of a rut. So, I think Africans need to get it together, get on up, and start to experiment. [African] music needs to evolve, and it needs to excite people again.”
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