Nigeria’s fast-evolving financial technology landscape is witnessing another bold move as Jetpay, the digital finance and cryptocurrency arm of the Blord Group, announces an ambitious expansion of its operations across the country. The move, confirmed by the company’s founder Linus Ifejirika, represents a strategic shift in how crypto services can reach everyday Nigerians and deepen trust in digital assets.
With roots in cryptocurrency conversion, payments and gift-card trading, Jetpay has been active in the market for several years, carving out a reputation for speedy service and dependable transactions. The new strategy sees the rollout of regional physical offices to bring services closer to users and improve direct customer engagement, a significant step in a market where digital asset trading continues to grow but still faces questions about access and support.
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A Decade of Crypto Adoption Driving Growth
Nigeria has long been a fertile ground for digital currency usage. Factors like currency volatility, inflationary pressure and the need for faster cross-border transactions have driven millions of Nigerians to explore cryptocurrencies as alternatives. As of late 2025, around 22 million Nigerians own or use cryptocurrencies, illustrating how digital assets have become part of the country’s financial fabric. Experts forecast that by the end of 2026, this number could swell to between 27 million and 30 million active users.
These figures reflect a broader African and global trend where digital financial services rapidly penetrate markets outside traditional banking corridors. In Nigeria, fintechs have responded by diversifying offerings, and Jetpay’s latest expansion is clearly positioned to capitalise on this momentum.
Expanding Physical Presence Across Nigeria
Jetpay’s decision to establish more regional offices is grounded in a desire to meet customers where they are, not just online but also through physical locations that offer personalised service. According to Ifejirika, the company already operates offices in key economic hubs, including Lagos, Abuja, Port Harcourt, Delta and Anambra states. It also maintains an international presence with an office in China, reflecting a blend of local reach and global perspective.
In 2026, Jetpay plans to open new offices in Enugu, Aba and Ebonyi, cities that Ifejirika described as strategic for expanding access to reliable crypto trading across the South-East region. These expansions aim to serve customers who may prefer or require face-to-face support when navigating digital asset transactions, a service that many Nigerians still find reassuring in a largely online ecosystem.
In Ifejirika’s own words, the consistent presence of the company in multiple states reflects its commitment to growth and customer service. Jetpay’s physical footprint, he said, distinguishes it in a field where many competitors focus solely on digital platforms.
Bridging Online and Offline Customer Experience
For many in Nigeria’s crypto community, the value of having actual offices lies in the assurance and accessibility they offer. The digital asset market in the country, while vibrant, still faces challenges relating to clarity, support and reliability. Jetpay’s expansion into physical branches is thus more than a logistical move it is an attempt to build deeper trust between crypto service providers and users.
Jetpay’s platform allows Nigerians to convert major cryptocurrencies like Ethereum and USDT into naira instantly, a feature that appeals to traders and everyday users alike. The service also includes gift-card redemption for more than 50 global brands, including Apple, Amazon, Google Play, Steam and Sephora, enabling users to turn their digital assets into local currency or goods with minimal fuss.
The company’s “one-chat system” further integrates these services into a single interface where customers can conduct multiple transaction types with the support of dedicated customer care representatives. This blend of technology and human interaction seeks to reduce the friction that often deters new users from fully engaging with crypto markets.
Leadership Perspective: Bold Vision and User Engagement
At the centre of this expansion is Blord Group founder Linus Ifejirika, whose leadership has guided Jetpay through seven years of sustained crypto operations. In a video announcement shared on social media, Ifejirika emphasised the company’s resilience and consistency, calling Jetpay one of the few brands that have maintained continuous and reliable trading services without major disruptions.
He also highlighted the company’s proactive approach to customer communication, inviting users to reach Jetpay via official channels, including WhatsApp and the company’s website. This emphasis on direct interaction underlines a broader strategy to make users feel supported at every stage of their crypto journey.
“If you want to trade crypto, it’s very simple,” he said, stressing that Jetpay’s customer service team stands ready to guide users through any challenges they may face. This focus on accessibility and support is a key part of Jetpay’s pitch to both seasoned traders and newcomers.
Positioning Jetpay for Nigerian and Global Crypto Growth
Jetpay’s expansion is taking place against the backdrop of an evolving regulatory environment in Nigeria and across Africa. While rulebooks for digital assets are still being developed, Nigerian users continue to engage with cryptocurrencies for diverse reasons, including savings, payments and remittances. The presence of robust platforms that offer secure, transparent and fast service is therefore critical for sustaining long-term adoption.
By marrying a physical presence with an advanced digital platform, Jetpay positions itself as a bridge between technology and trust. This hybrid model may well set a new standard for how fintech companies operate in markets where users value both innovation and reliability.
As Nigeria’s financial landscape continues to transform, the success of companies like Jetpay will depend on their ability to adapt swiftly to user needs, regulatory shifts and market trends. Ifejirika’s vision for a wider and more accessible crypto ecosystem is likely to resonate with a generation of Nigerians who see digital assets not just as speculative tools but as practical financial resources.
In the coming months, all eyes will be on how the new regional offices perform, how they enhance customer satisfaction, and what impact they have on the broader crypto economy in Nigeria. For now, Jetpay’s expansion underscores a vibrant chapter in the country’s fintech story, one driven by innovation, inclusion and the growing influence of digital finance.
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