MultiChoice Nigeria has announced that Big Brother Naija (BBNaija Season 11) will premiere on Sunday, July 26, with the winner set to walk away with a record-breaking grand prize of N160 million.
The announcement was made during a press conference on Wednesday, where the organizers revealed that this year’s prize is the largest in the reality show’s history since its debut in 2006.
Preparations for the upcoming season began months ago with the screening of potential housemates, including physical auditions held from May 22 to 24 in Lagos, Abuja, and Enugu.
According to the organizers, the audition process was free and open only to applicants aged 21 and above who possessed a valid form of identification.
The upcoming BBNaija season 11 follows the success of the 2025 edition, which was won by Opeyemi Ayanwale, widely known as Imisi.
Imisi claimed the victory after defeating 28 other housemates in the finals on October 5, 2025, taking home a grand prize of N150 million, which included N80 million in cash and a brand-new sport utility vehicle.
With the grand prize increased to N160 million, fans are anticipating another season of intense competition, entertainment, and drama when the show returns later this month.
Backstory…
The BBN is the Nigerian adaptation of the global Big Brother reality television franchise created by the Dutch media giant Endemol.
In recent years, it has become one of Africa’s biggest reality television shows, which has grown into a cultural phenomenon since its relaunch in 2017.
Over the past decade, Big Brother Naija (BBN) has evolved beyond a television programme into a major entertainment platform, producing some of Nigeria’s biggest celebrities, influencers, actors, entrepreneurs and brand ambassadors.
The show has produced several household names in the entertainment industry—such as Bisola Aiyeola, Mercy Eke, Laycon, and Whitemoney—many of whom have built highly successful careers in acting, music, television, and business.
Read Also: Imisi’s Shocking Admission-‘I Wasn’t Expecting to Win’ on BBNaija 10
