Digital Marketing Executive
- Job Type: Full Time
- Qualification: BA/BSc/HND
- Experience: 2 – 3 years
- Location: Lagos
- Job Field: Media / Advertising / Branding
- Salary Range: ₦150,000 – ₦200,000/month
Responsibilities
- Develop comprehensive digital marketing strategies tailored to each client’s objectives, leveraging various digital channels and setting measurable KPIs.
- Collaborate with our creative team to craft engaging content for social media, web, and email campaigns.
- Manage and optimize PPC campaigns across platforms such as Google, Facebook, Twitter, and LinkedIn to maximize ROI.
- Conduct thorough keyword research and on-page optimization to enhance website visibility and drive organic traffic.
- Implement multivariate and A/B tests to optimize the online user experience and drive continuous improvement.
- Analyze campaign performance data, generate insights, and provide data-driven recommendations to clients.
- Stay abreast of industry trends and competitive landscape through market research and analysis.
- Monitor campaign performance, analyze data, and provide data-driven recommendations for optimization.
- Conduct market research and competitive analysis to identify industry trends and growth opportunities.
Requirements and skills
- Bachelor’s Degree in Marketing, Communications, or a related field.
- Proven experience as a Digital Marketing Executive or similar role.
- Proficiency in B2C social media marketing, Google AdWords, email campaigns, and SEO/SEM.
- Working knowledge of ad tools such as Google Ads, SEMrush, Mailchimp, etc.
- Strong creative writing skills and the ability to craft compelling content.
- Analytical mindset with the ability to interpret data and generate actionable insights.
- Excellent communication and interpersonal skills.
- Strong organizational skills and ability to manage multiple projects simultaneously.
- Leadership qualities and ability to collaborate effectively within a team.
Interested and qualified? Go to the WeCo Communications on zfrmz.com to apply
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