Music executive Michael Collins Ajereh, widely known as Don Jazzy, has opened up about one of the main challenges he faces working with Gen Z artists on his label.
Speaking on an episode of the Who’s In The House podcast, the Mavin Records boss explained that many of these artists are often unwilling to actively promote their music on their social media platforms.
According to him, a number of Gen Z artists hesitate to post their songs frequently because they are more focused on maintaining a certain aesthetic on their pages. He added that this difference in approach sometimes leads to disagreements between him and his artists, particularly those who are already well established.
“I fight with my artists all the time because of their reluctance to post their muscat contents on their social media pages. I’m also fighting with my niece, who is into entertainment, for the same issue.
“I don’t know who told GenZ that it is not okay to post your work excessive on social media. They want to keep a clean page and don’t want to post or promote themselves. Especially Ayra Starr, who will tell me it’s imposter syndrome,” he lamented.
The music executive urged artists to always showcase their works online at any given opportunity.
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