“This 10th season also has the highest prize at stake – valued at a whopping N150 million.”Tejumola added that BBNaija had become more than just a television show.“It’a living, breathing cultural force.“It has given voice to a new generation of talent, creatives, entertainers, and the influencer community.“

It has refined what homegrown entertainment can achieve when it is done at scale with intention and ambition.“With a two-night opening live show for Big Brother Naija Season 10, the season is poised to build upon the legacy of its predecessors,” Tejumola said.

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He also added that this year’s BBNaija will have Ebuka returning as its hosts.