Winner of Big Brother Naija Season 10, Opeyemi Ayanwale, popularly known as Imisi BBNaija 10, has denied allegations that she used a pity strategy to win public sympathy and votes during her time in the Big Brother house.
In an interview with Arise TV, the 23-year-old reality star explained that she had very little time to prepare for the show after receiving her acceptance email.
According to Imisi BBNaija 10, everything happened so quickly that she simply packed what she had at hand without much planning.
“I didn’t come in with a pity strategy. I didn’t even believe I was going to be picked for the show. When I got the mail, I had only a few days to pack. I was in Ijebu at the time, and I brought all the costumes I took to that location to my sister, then we started planning,” Imisi BBNaija said.
The BBNaija winner also added that her wardrobe choices on the show reflected her real-life style, stressing that there was nothing calculated or strategic about her approach.
“I didn’t have time to go home, and even if I did, I feel like it’s just a few things I’d have taken because most of the outfits I wore in the house are what I usually wear outside. That’s just me,” she explained.
Recall that Imisi BBNaija 10 emerged as the winner of Big Brother Naija Season 10, tagged 10/10, on Sunday, October 5, 2025, walking away with the grand prize of N150 million.
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