To support its objective of generating over three million jobs and adding $100 billion to Nigeria’s gross domestic product by 2030, the Federal Government has introduced a digital tourism platform designed to attract investment into the nation’s tourism and creative sectors.
Hannatu Musawa, the Minister of Art, Culture, Tourism, and the Creative Economy, announced the initiative on Tuesday in Abuja during the official unveiling of the D30 Platform, officially known as Destination 2030.
Musawa explained that the system was developed to resolve persistent shortages of reliable and accessible data within Nigeria’s creative and tourism industries, which she highlighted as a primary impediment to unlocking their full economic potential.
According to Musawa, the platform will supply businesses, entrepreneurs, government agencies, and investors with critical data to identify commercial opportunities, evaluate infrastructure deficits, and guide well-informed investment choices.
“Today, we are not simply unveiling a technology platform. We are taking a deliberate step towards changing how Nigeria understands, measures and harnesses the economic value of its cultural and creative assets,” the minister said.
She noted that Nigeria’s music, film, fashion, visual arts, literature, cultural heritage, and tourism assets possess significant capacity to generate revenue, support livelihoods, and drive national economic expansion.
However, the minister pointed out that the country has historically lacked the comprehensive data needed to evaluate the true scope of these sector opportunities and determine the precise investment required to develop them.
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The D30 Digital Tourism Platform
Musawa noted that the D30 platform was built to drive evidence-based policymaking and attract private-sector capital by consolidating sectoral mapping, market research, and economic intelligence into a single repository.
She pointed to potential use cases such as investors seeking to build film production hubs, entrepreneurs looking to scale creative ventures, and state governments planning regional tourism destinations to illustrate the platform’s practical applications.
“These are the kinds of decisions we want D30 to support. We want to move from fragmented information to coordinated intelligence, from untapped potential to visible opportunities, and from economic possibilities to actual investments and sustainable jobs,” she said.
The minister added that the initiative aligns directly with the economic diversification objectives under President Bola Tinubu’s Renewed Hope Agenda, supporting the ministry’s broader strategy to generate over three million jobs and deliver a $100 billion contribution to national GDP by 2030.
She emphasized, however, that attaining these targets will depend on sustained collaborative action, targeted financial investments, stronger institutional frameworks, improved infrastructure, and a more favorable business climate.
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