In a bold move signalling its readiness for the future, PromoPrint Ventures Ltd has commenced a major shift toward artificial intelligence and automation across its operations. The company says this digital overhaul forms a core part of its long-term strategy to deepen its footprint in Nigeria’s printing and creative services sector.
During a recent visit to its Lagos facility, Managing Director Oyefemi Ojora disclosed that PromoPrint has already begun integrating AI-powered systems in several stages of the working process. The aim, he said, is to dramatically reduce turnaround time, enhance output quality and accuracy, and deliver a consistently improved customer experience.
As he put it, “In today’s world, printing can no longer rely on traditional methods alone.” Instead, businesses that fail to invest in modern technology risk being left behind. The company is rolling out tools such as automated job scheduling, digital workflow management, and AI-assisted quality control systems, all designed to limit human error and accelerate production.
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Why automation matters now for printing
PromoPrint’s move reflects a broader shift in the printing and manufacturing industries worldwide, where efficiency, speed and quality consistency increasingly rely on intelligent systems rather than manual labour.
The pressures driving this change are especially strong in Nigeria’s challenging economic environment. Rising costs, foreign-exchange volatility, and competition from overseas suppliers make it difficult for local manufacturers to keep pace. By embracing automation and AI, PromoPrint aims to deliver quality and dependability locally, reducing the need to rely on imports, while maintaining competitive standards.
Indeed, as the company celebrates 25 years in business, it is making clear that longevity depends not just on survival, but on continuous adaptation. Their automated printing “carousel,” as they describe it, has the capacity to generate up to 10,000 printed T-shirts per day, a scale that would have been nearly impossible with purely manual processes.
Transforming creative delivery and client expectations
According to Ojora, the integration of AI and workflow automation is not just about cutting costs or speeding up production; it is also about improving consistency and quality for clients, especially corporate organisations that depend on large-volume output and stringent deadlines.
Where once delays, errors, or quality lapses might have disrupted delivery, the new systems are already helping to smooth operations — especially during busy periods. Automated scheduling helps ensure that jobs are organised efficiently; digital workflow management allows for real-time tracking; and AI-assisted quality control reduces the margin for human error.
For clients, that means greater reliability, whether it is batches of branded T-shirts, corporate giveaways, banners, or other promotional materials. PromoPrint’s pitch: modern printing that combines speed, precision and consistency, all while remaining firmly rooted in local production.
Future-readiness and Nigeria’s creative industry at large
PromoPrint’s automation drive comes at a time when many printing industry insiders are calling on businesses to embrace technological transformation if the sector is to flourish. As noted by other industry players, AI and automation should not be feared; they complement human creativity and craftsmanship, rather than displace them.
By committing to intelligent systems, PromoPrint is signalling its intention not simply to survive, but to lead, offering solutions that meet global standards, while fostering local capacity and reducing dependence on foreign supply chains.
Ojora emphasised that technology adoption will remain central to the company’s growth strategy, noting that the firm is also exploring further digital capabilities to support clients’ evolving needs. The vision is clear: to build a modern print operation capable of delivering at scale — without sacrificing quality or reliability.
Given the context, economic headwinds, forex instability, and rising production costs, this move could serve as a template for other local manufacturers and creative-service companies looking to stay relevant in a fast-changing environment.
In embracing automation and AI, PromoPrint Ventures is doing more than upgrading machines; it is rethinking the future of printing in Nigeria. As the business world evolves, firms that combine innovation, resilience, and a commitment to quality will likely emerge stronger. For PromoPrint, that future begins now.
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