Global direct-selling company QNET has recalibrated its expansion tactics in Sub-Saharan Africa. At a fresh product expo in Lagos, the firm spotlighted a wide array of eco-friendly lifestyle products alongside digital training tools, aimed especially at Africa’s youthful population. According to company executives, this marks a shift toward sustainable innovation and entrepreneur capacity-building.
At the event, QNET’s regional strategy and marketing manager for Sub-Saharan Africa, Bernhard Gaksch, told Lagos-based journalists the company is responding to growing demand among young Africans for healthier living solutions, sound environmental technologies and practical skills for business creation. He insisted that QNET is investing heavily in innovation, sustainability and education so that more young Africans can access quality products and build viable livelihoods.
Gaksch pointed to Africa’s expanding youthful population as a critical driver for markets in wellness, sustainability and digital learning. This youthful demographic, he said, presents an opportunity to merge lifestyle needs with economic empowerment.
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Eco-Conscious Products on Display: Water, Air, Wellness, and Watches
The expo featured a diverse collection of environmentally conscious products. Prominent was the premium watch line under brands Bernhard H. Mayer and Cimier. Central among these was the “Omni Collection”—crafted entirely from recycled stainless steel and rubber. For every unit sold, QNET pledges to fund the planting of a tree, underscoring a commitment to reforestation.
Other timepieces on view included the “99 Names of Allah” special edition and the official Manchester City FC watch. The latter is also reportedly available at Etihad Stadium.
Beyond watches, QNET presented several products intended to address health and environmental concerns. Among them was the HomePure Nova water purification system, which uses a nine-stage filtration process—including a 35-layer silver-infused membrane—to filter out contaminants down to 0.2 microns. Representatives argued that while boiling water remains a common method in many Nigerian households, it does not remove chemical pollutants and destroys minerals, making advanced filtration a safer, mineral-retaining alternative.
On the air-quality front, QNET introduced the HomePure Zayn portable air purifier. The unit reportedly employs a six-stage filter system capable of eliminating pollutants, volatile chemicals and airborne viruses with 99.94 per cent effectiveness. With urban pollution and indoor air quality increasingly problematic, the firm says such devices offer healthier living environments for families.
In personal care, the company unveiled ProSpark—a natural toothpaste formulated with astaxanthin and glutathione, designed to promote gum health and reduce inflammation. Unlike conventional toothpastes, ProSpark is fluoride-free and uses rock salt to support enamel protection.
Finally, the company’s travel and lifestyle arm, QVI, was represented, showcasing its global booking platform. The platform offers access to more than one million hotels worldwide, plus car rentals and curated travel packages. QNET owns resorts in countries such as Turkey, Thailand, Sri Lanka and Malaysia, offering discounted stays relative to mainstream platforms. Travellers, however, remain responsible for visas and travel arrangements.
QLearn: Digital Courses for Young Entrepreneurs
A standout component of the expo was the launch of QLearn, QNET’s online learning platform. The platform is designed to equip emerging entrepreneurs with essential business-management, communication, financial-literacy and network-marketing skills. Courses are offered via institutions in the UK, the US and the EU.
Gaksch emphasised that many young people who engage with QNET lack formal business training. QLearn is intended to fill that gap, providing a structured foundation for those seeking to build sustainable income streams.
QNET clarified that although its parent firm, QI Group, owns a university in Malaysia offering accredited academic degrees, admission to the university remains independent of QNET’s direct-selling operations. That way, QLearn serves purely as a training and skill-development tool, distinct from formal academic credentials.
Bigger Picture: Aligning Sustainability with Economic Opportunity
Together, QNET’s expanded product line and training platform reflect its broader Africa strategy: combining sustainable technologies with capacity-building to empower youth and support healthier lifestyles across the continent. The Lagos expo was more than a showcase; it was a statement of intent.
This move comes at a time when, across Nigeria and other African markets, rising urbanisation, pollution and environmental stress are shaping demand for wellness tech and clean-living solutions.
At the same time, the challenge of youth unemployment and lack of viable income opportunities continues to drive interest in alternative economic models. By coupling tangible products with education and entrepreneurial support, QNET appears to be pitching itself as a partner in both personal well-being and economic uplift.
For many young people in Nigeria, this may offer a pathway toward a better quality of life and independent income. Whether the strategy gains traction will depend in part on the company’s ability to deliver both on product promises and real skill development.
What This Means for Young Africans Today
If you are a young Nigerian or other African youth looking for ways to improve living conditions, stay healthy, and potentially earn an income, QNET’s new approach might resonate. Clean water, safer air, natural personal-care alternatives, and eco-friendly lifestyle choices are increasingly valuable in urban contexts.
At the same time, through QLearn and similar initiatives, there is an opportunity to learn business fundamentals—perhaps a stepping stone toward building a small enterprise or generating additional income.
However genuine the ambition, it is important to approach with eyes open: assess product value critically, check certifications, weigh costs and benefits, and treat the learning opportunities as what they are, tools, not guarantees.
QNET’s renewed push in Africa, blending sustainable product innovation with entrepreneurial training, could reshape how many young Africans think about lifestyle, income and opportunity. For now, the Lagos expo has laid the groundwork. Time will tell which of the initial promises will translate into lasting impact.
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