{"id":43076,"date":"2025-10-23T09:12:40","date_gmt":"2025-10-23T08:12:40","guid":{"rendered":"https:\/\/naijaeyesblog.com\/?p=43076"},"modified":"2025-10-23T09:13:30","modified_gmt":"2025-10-23T08:13:30","slug":"rice-y-business-jollof-pot-costs-technically-fe","status":"publish","type":"post","link":"https:\/\/naijaeyesblog.com\/ro\/rice-y-business-jollof-pot-costs-technically-fe\/","title":{"rendered":"Rice-y Business: Jollof Pot Costs Technically Fell, But Nigerians Are Still Crying Over Spilled Pepper\u00a0"},"content":{"rendered":"<p><b>Rice-y Business: Jollof Pot Costs <i>Technically<\/i> Fell, But Nigerians Are Still Crying Over Spilled Pepper.<\/b><\/p>\n<p><a href=\"https:\/\/chat.whatsapp.com\/GxfCtlAzWSMAtz92Gn6fws\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><span class=\"td_btn td_btn_sm td_default_btn\">Join our WhatsApp community<\/span><\/a><\/p>\n<h3><b>The Great Jollof Deception: Why Your Wallet Isn&#8217;t Feeling That 3.17% Drop<\/b><\/h3>\n<p>Hold your party spoons, Nigeria! According to <b><a href=\"https:\/\/naijaeyesblog.com\/ro\/nigeria-health-boost-n32-9-billion-fg-direct\/\">SBM Intelligence\u2019s National Average<\/a> Jollof Index<\/b>, the average cost of cooking our national treasure\u2014a pot of jollof rice\u2014apparently dropped by a majestic <b>3.17%<\/b> in the third quarter of 2025. Sounds like relief, right? Wrong.<\/p>\n<figure id=\"attachment_43077\" aria-describedby=\"caption-attachment-43077\" style=\"width: 750px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-43077\" src=\"https:\/\/naijaeyesblog.com\/wp-content\/uploads\/2025\/10\/Screenshot-2023-12-23-065301-750x375-1.avif\" alt=\"Rice-y Business: Jollof Pot Costs Technically Fell, But Nigerians Are Still Crying Over Spilled Pepper\u00a0\" width=\"750\" height=\"375\" srcset=\"https:\/\/naijaeyesblog.com\/wp-content\/uploads\/2025\/10\/Screenshot-2023-12-23-065301-750x375-1.avif 750w, https:\/\/naijaeyesblog.com\/wp-content\/uploads\/2025\/10\/Screenshot-2023-12-23-065301-750x375-1-300x150.avif 300w, https:\/\/naijaeyesblog.com\/wp-content\/uploads\/2025\/10\/Screenshot-2023-12-23-065301-750x375-1-640x320.avif 640w, https:\/\/naijaeyesblog.com\/wp-content\/uploads\/2025\/10\/Screenshot-2023-12-23-065301-750x375-1-681x341.avif 681w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-43077\" class=\"wp-caption-text\">Rice-y Business: Jollof Pot Costs Technically Fell, But Nigerians Are Still Crying Over Spilled Pepper<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>SBM Intelligence warns that this &#8220;improvement&#8221; is essentially a <b>statistical sleight of hand<\/b>. It\u2019s not your market woman giving you a discount; it&#8217;s the government changing the way they do math!<\/p>\n<p><b>The CPI Trick:<\/b> The slight drop is largely due to the recent <b>rebasing of Nigeria\u2019s Consumer Price Index (CPI)<\/b>, which updated the reference year from 2009 to 2024. This change technically lowered the reported year-on-year food inflation rate from a terrifying 39.53% (2024) to a still-high-but-less-terrifying 22.74% (2025).<\/p>\n<p><b>The Bottom Line:<\/b> As SBM hilariously puts it, this figure is compared against an <b>&#8220;already hyper-inflated 2024 price baseline, not genuine consumer-level price relief.&#8221;<\/b> Basically, the statistics now compare today&#8217;s astronomical price to yesterday&#8217;s equally astronomical price, making the drop look bigger than your actual savings.<\/p>\n<h3><b>The Real Price of Jollof: Truck Drivers and Toll Gates of Terror<\/b><\/h3>\n<p>If statistical manipulation isn&#8217;t the reason for high prices, what is? SBM Intelligence didn&#8217;t mince words: The real cost of your dinner is determined by <b>insecurity and organized highway extortion<\/b>, which functions as an <a href=\"https:\/\/nairametrics.com\/2025\/10\/23\/cost-of-cooking-jollof-rice-drops-by-3-17-in-q3-2025-sbm-intelligence\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><b>&#8220;unofficial, deeply entrenched tax on commerce.&#8221;<\/b><\/a><\/p>\n<table>\n<thead>\n<tr>\n<td><strong>Extortion Nightmare<\/strong><\/td>\n<td><strong>The Hidden Cost in Your Rice<\/strong><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><b>Informal Highway Taxes<\/b><\/td>\n<td>Police, Customs, and local task forces demand undocumented <b>&#8220;facilitation fees&#8221;<\/b> ranging from <b>N5,000 to N20,000 per trip<\/b>. These costs are immediately added to the price of your rice.<\/td>\n<\/tr>\n<tr>\n<td><b>Security Escorts<\/b><\/td>\n<td>In volatile regions, traders pay private vigilante groups up to <b>N50,000 per trip<\/b> to escort high-value goods like bags of rice. The security for your rice is often more expensive than a flight!<\/td>\n<\/tr>\n<tr>\n<td><b>Bad Roads<\/b><\/td>\n<td>Potholes cause wear and tear, increase fuel consumption, demand &#8220;hazard bonuses&#8221; for drivers, and\u2014worst of all\u2014spoil precious perishables like the <b>tomatoes<\/b> needed for the perfect jollof sauce.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><b>The Trader&#8217;s Survival Strategy:<\/b> To cope with this chaotic operational environment, traders don&#8217;t absorb the cost; they simply add an invisible surcharge of <b>20-30%<\/b> to the base price of the goods. Congratulations, you&#8217;re paying for a politician&#8217;s new wardrobe via an illegal police checkpoint.<\/p>\n<figure id=\"attachment_43078\" aria-describedby=\"caption-attachment-43078\" style=\"width: 724px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-43078\" src=\"https:\/\/naijaeyesblog.com\/wp-content\/uploads\/2025\/10\/9d1910f2f3734a6ddd00d406a45ea814.avif\" alt=\"Rice-y Business: Jollof Pot Costs Technically Fell, But Nigerians Are Still Crying Over Spilled Pepper\u00a0\" width=\"724\" height=\"670\" srcset=\"https:\/\/naijaeyesblog.com\/wp-content\/uploads\/2025\/10\/9d1910f2f3734a6ddd00d406a45ea814.avif 724w, https:\/\/naijaeyesblog.com\/wp-content\/uploads\/2025\/10\/9d1910f2f3734a6ddd00d406a45ea814-300x278.avif 300w, https:\/\/naijaeyesblog.com\/wp-content\/uploads\/2025\/10\/9d1910f2f3734a6ddd00d406a45ea814-454x420.avif 454w, https:\/\/naijaeyesblog.com\/wp-content\/uploads\/2025\/10\/9d1910f2f3734a6ddd00d406a45ea814-640x592.avif 640w, https:\/\/naijaeyesblog.com\/wp-content\/uploads\/2025\/10\/9d1910f2f3734a6ddd00d406a45ea814-681x630.avif 681w\" sizes=\"(max-width: 724px) 100vw, 724px\" \/><figcaption id=\"caption-attachment-43078\" class=\"wp-caption-text\">Rice-y Business: Jollof Pot Costs Technically Fell, But Nigerians Are Still Crying Over Spilled Pepper<\/figcaption><\/figure>\n<h3><b>Regional Jollof Mayhem: Who&#8217;s Paying the Most?<\/b><\/h3>\n<p>The cost of this national dish continues to show regional drama, proving that logistics chaos is local:<\/p>\n<p><b>North West (Kano):<\/b> Prices went <b>up<\/b>, hitting <b>N30,950<\/b>. The cost and risk of moving goods through insecure corridors completely negated any benefit from early harvest.<\/p>\n<p><b>North East (Bauchi):<\/b> The anomaly! Prices saw the <b>sharpest decline (over 15%)<\/b>, thanks to a <b>local, sudden influx of harvest yields<\/b>. <i>A statistical miracle, not a policy success.<\/i><\/p>\n<p><b>South East (Port Harcourt):<\/b> The most expensive party destination! Despite being a port city, the price rose to <b>N33,200<\/b>. The culprit? Domestically driven high operational costs and terrible internal logistics.<\/p>\n<p><b>South South &amp; Central:<\/b> Prices remain stubbornly high and fragile, reflecting reliance on supplies from volatile northern states and a lack of systemic security.<\/p>\n<h3><b>SBM&#8217;s Urgent Advice: Stop Looking at the Stats, Fix the Roads!<\/b><\/h3>\n<p>SBM Intelligence warns policymakers to abandon the &#8220;comfort&#8221; of technically lowered inflation figures. The urgent recommendations are not about economics; they\u2019re about common sense and security:<\/p>\n<p><b>Declare War on Insecurity:<\/b> Make the restoration of security in agricultural zones a <b>foundational economic infrastructure project<\/b>. (Because dead farmers produce zero rice).<\/p>\n<figure id=\"attachment_43079\" aria-describedby=\"caption-attachment-43079\" style=\"width: 736px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-43079\" src=\"https:\/\/naijaeyesblog.com\/wp-content\/uploads\/2025\/10\/bbcb4c23476f7a1828f7bc86c1a69098.avif\" alt=\"Rice-y Business: Jollof Pot Costs Technically Fell, But Nigerians Are Still Crying Over Spilled Pepper\u00a0\" width=\"736\" height=\"981\" srcset=\"https:\/\/naijaeyesblog.com\/wp-content\/uploads\/2025\/10\/bbcb4c23476f7a1828f7bc86c1a69098.avif 736w, https:\/\/naijaeyesblog.com\/wp-content\/uploads\/2025\/10\/bbcb4c23476f7a1828f7bc86c1a69098-225x300.avif 225w, https:\/\/naijaeyesblog.com\/wp-content\/uploads\/2025\/10\/bbcb4c23476f7a1828f7bc86c1a69098-315x420.avif 315w, https:\/\/naijaeyesblog.com\/wp-content\/uploads\/2025\/10\/bbcb4c23476f7a1828f7bc86c1a69098-640x853.avif 640w, https:\/\/naijaeyesblog.com\/wp-content\/uploads\/2025\/10\/bbcb4c23476f7a1828f7bc86c1a69098-681x908.avif 681w\" sizes=\"(max-width: 736px) 100vw, 736px\" \/><figcaption id=\"caption-attachment-43079\" class=\"wp-caption-text\">Rice-y Business: Jollof Pot Costs Technically Fell, But Nigerians Are Still Crying Over Spilled Pepper<\/figcaption><\/figure>\n<p><b>Dismantle the Extortion Racket:<\/b> Declare a <b>state of emergency on key federal roads<\/b> to stop the illegal checkpoints and the criminal architecture of escort fees. (Make the highway extortionists fear the government more than they fear a bad road).<\/p>\n<p><a href=\"https:\/\/chat.whatsapp.com\/GxfCtlAzWSMAtz92Gn6fws\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><span class=\"td_btn td_btn_sm td_default_btn\">Join our WhatsApp community<\/span><\/a><\/p>\n<p id=\"block-59d595d1-dcad-44d2-9052-94bcaace3d9c\" class=\"wp-block-heading\"><strong>Join Our Social Media Channels:<\/strong><\/p>\n<p id=\"block-93e1956b-8dce-47df-a5a0-6da1c16ebec6\">WhatsApp:\u00a0<a href=\"https:\/\/whatsapp.com\/channel\/0029VaINDLn8V0toq2u6BJ34\" target=\"_blank\" rel=\"noreferrer noopener\">NaijaEyes<\/a><\/p>\n<p id=\"block-953f927c-3f79-4032-a44c-4b2f061d848a\">Facebook:\u00a0<a href=\"http:\/\/www.facebook.com\/Naijaeyess\" target=\"_blank\" rel=\"noreferrer noopener\">NaijaEyes<\/a><\/p>\n<p id=\"block-34a87a07-73f5-432a-be2f-07b46c6854b2\">Twitter:\u00a0<a href=\"https:\/\/twitter.com\/naija_eyes\" target=\"_blank\" rel=\"noreferrer noopener\">NaijaEyes<\/a><\/p>\n<p id=\"block-e9a58a69-05e3-486d-9121-c78ef83ff803\">Instagram:\u00a0<a href=\"https:\/\/www.instagram.com\/naijaeyes\/\" target=\"_blank\" rel=\"noreferrer noopener\">NaijaEyes<\/a><\/p>\n<p id=\"block-cfab8652-25a1-44bd-8f71-9dc05af64fd9\">TikTok:\u00a0<a href=\"https:\/\/www.tiktok.com\/@naijaeyes2\" target=\"_blank\" rel=\"noreferrer noopener\">NaijaEyes<\/a><\/p>\n<p id=\"block-75da4955-e119-4160-b664-7c16cf09ebc0\"><a href=\"https:\/\/naijaeyesblog.com\/ro\/category\/education\/\">READ THE LATEST BUSINESS\u00a0 NEWS<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Rice-y Business: Jollof Pot Costs Technically Fell, But Nigerians Are Still Crying Over Spilled Pepper. Join our WhatsApp community The Great Jollof Deception: Why Your Wallet Isn&#8217;t Feeling That 3.17% Drop Hold your party spoons, Nigeria! According to SBM Intelligence\u2019s National Average Jollof Index, the average cost of cooking our national treasure\u2014a pot of jollof [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":43078,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[7069,7076],"tags":[],"class_list":["post-43076","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","category-other"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rice-y Business: Jollof Pot Costs Technically Fell, But Nigerians Are Still Crying Over Spilled Pepper\u00a0 - NaijaEyes Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/naijaeyesblog.com\/ro\/rice-y-business-jollof-pot-costs-technically-fe\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rice-y Business: Jollof Pot Costs Technically Fell, But Nigerians Are Still Crying Over Spilled Pepper\u00a0 - NaijaEyes Blog\" \/>\n<meta property=\"og:description\" content=\"Rice-y Business: Jollof Pot Costs Technically Fell, But Nigerians Are Still Crying Over Spilled Pepper. 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Join our WhatsApp community The Great Jollof Deception: Why Your Wallet Isn&#8217;t Feeling That 3.17% Drop Hold your party spoons, Nigeria! 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