{"id":62549,"date":"2026-04-11T10:26:05","date_gmt":"2026-04-11T09:26:05","guid":{"rendered":"https:\/\/naijaeyesblog.com\/?p=62549"},"modified":"2026-04-11T10:26:05","modified_gmt":"2026-04-11T09:26:05","slug":"job-title-digital-consumer-experience-manager","status":"publish","type":"post","link":"https:\/\/naijaeyesblog.com\/ro\/job-title-digital-consumer-experience-manager\/","title":{"rendered":"Job Title: Digital Consumer Experience Manager"},"content":{"rendered":"<div>\n<h2>We are recruiting to fill the position below:<\/h2>\n<figure id=\"attachment_62550\" aria-describedby=\"caption-attachment-62550\" style=\"width: 480px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-62550\" src=\"https:\/\/naijaeyesblog.com\/wp-content\/uploads\/2026\/04\/c82df9426114fd96a07c73c8263eee33.jpg\" alt=\"Job Title: Digital Consumer Experience Manager\" width=\"480\" height=\"339\" srcset=\"https:\/\/naijaeyesblog.com\/wp-content\/uploads\/2026\/04\/c82df9426114fd96a07c73c8263eee33.jpg 480w, https:\/\/naijaeyesblog.com\/wp-content\/uploads\/2026\/04\/c82df9426114fd96a07c73c8263eee33-300x212.jpg 300w\" sizes=\"(max-width: 480px) 100vw, 480px\" \/><figcaption id=\"caption-attachment-62550\" class=\"wp-caption-text\">Job Title: Digital Consumer Experience Manager<\/figcaption><\/figure>\n<h2>\n<p><strong>Job Title: Digital Consumer Experience Manager<\/strong><\/h2>\n<p><strong>Location:\u00a0<\/strong>Lagos<br \/>\nReports to:\u00a0Nigeria Business Lead<\/p>\n<\/div>\n<div>\n<p><strong>Purpose of the Role<\/strong><\/p>\n<ul>\n<li>The Digital Consumer Engagement Managerwill lead the successful execution of Viya Health\u2019s digital business strategy across Nigeria, managing digital platforms, growing our online community, and driving product and service uptake.<\/li>\n<li>This role blends digital marketing, content strategy, community growth, and performance analytics to create seamless, impactful consumer experiences.<\/li>\n<li>We&#8217;re looking for a hands-on executor who understands how to translate strategy into results, and who\u2019s ready to grow into a broader regional leadership role as we expand.<\/li>\n<\/ul>\n<p><strong>Key Responsibilities<\/strong><br \/>\nDigital Marketing &amp; Campaign Management:<\/p>\n<ul>\n<li>Lead the planning and execution of digital marketing campaigns to increase awareness, demand, and conversion for Viya Health products and services.<\/li>\n<li>Leverage digital channels including social media, SEO, email marketing, paid media, and influencer partnerships to drive reach, relevance, and revenue.<\/li>\n<li>Manage Viya&#8217;s digital platforms, including websites, WhatsApp, Facebook, Instagram, and e-commerce (WordPress + WooCommerce).<\/li>\n<li>Implement digital brand strategies that strengthen visibility, engagement, and market positioning, ensuring brand consistency across all platforms and touchpoints.<\/li>\n<\/ul>\n<p>Consumer Experience &amp; Growth:<\/p>\n<ul>\n<li>Own and optimize the end-to-end digital consumer journey, ensuring seamless navigation, engagement, and satisfaction at every stage from awareness to maintenance and advocacy.<\/li>\n<li>Partner cross-functionally to identify and remove friction points, improve UX and usability, and enhance performance across all digital touchpoints.<\/li>\n<li>Use data and behavioral insights to drive community growth, increase user retention, and maximize customer lifetime value.<\/li>\n<li>Deliver results by increasing conversion rates, growing our user base, and driving product and service uptake.<\/li>\n<li>Execute performance-driven strategies to improve consumer experience, grow revenue and optimize RO, including cost per acquisition (CPA) and return on ad spend (ROAS) and NPS (Net Promoter Score) and CSAT <a href=\"https:\/\/naijaeyesblog.com\/ro\/\">(Customer Satisfaction Score)<\/a><\/li>\n<\/ul>\n<figure id=\"attachment_62551\" aria-describedby=\"caption-attachment-62551\" style=\"width: 1199px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-62551\" src=\"https:\/\/naijaeyesblog.com\/wp-content\/uploads\/2026\/04\/3463e6600fcec5159e9f4c5b6f96fa14-1-1.jpg\" alt=\"Job Title: Digital Consumer Experience Manager\" width=\"1199\" height=\"636\" srcset=\"https:\/\/naijaeyesblog.com\/wp-content\/uploads\/2026\/04\/3463e6600fcec5159e9f4c5b6f96fa14-1-1.jpg 1199w, https:\/\/naijaeyesblog.com\/wp-content\/uploads\/2026\/04\/3463e6600fcec5159e9f4c5b6f96fa14-1-1-300x160.jpg 300w, https:\/\/naijaeyesblog.com\/wp-content\/uploads\/2026\/04\/3463e6600fcec5159e9f4c5b6f96fa14-1-1-1024x543.jpg 1024w, https:\/\/naijaeyesblog.com\/wp-content\/uploads\/2026\/04\/3463e6600fcec5159e9f4c5b6f96fa14-1-1-768x407.jpg 768w, https:\/\/naijaeyesblog.com\/wp-content\/uploads\/2026\/04\/3463e6600fcec5159e9f4c5b6f96fa14-1-1-792x420.jpg 792w, https:\/\/naijaeyesblog.com\/wp-content\/uploads\/2026\/04\/3463e6600fcec5159e9f4c5b6f96fa14-1-1-640x339.jpg 640w, https:\/\/naijaeyesblog.com\/wp-content\/uploads\/2026\/04\/3463e6600fcec5159e9f4c5b6f96fa14-1-1-681x361.jpg 681w\" sizes=\"(max-width: 1199px) 100vw, 1199px\" \/><figcaption id=\"caption-attachment-62551\" class=\"wp-caption-text\">Job Title: Digital Consumer Experience Manager<\/figcaption><\/figure>\n<p>Content Strategy &amp; Management:<\/p>\n<ul>\n<li>Oversee the creation of high-impact, relevant content for digital platforms, including social media, blogs, and websites.<\/li>\n<li>Collaborate with the content manager, creative teams, brand ambassadors, and partners to ensure content is effective and aligns with brand voice and strategic priorities.<\/li>\n<li>Lead effective content operations, including planning, production workflows, and publishing, using CMS tools and digital asset management systems.<\/li>\n<li>Ensure all content supports Viya&#8217;s brand positioning, behavioral objectives, and consumer engagement goals.<\/li>\n<\/ul>\n<p>Digital Ecosystem Implementation &amp; Optimisation:<\/p>\n<ul>\n<li>Lead the end-to-end implementation and day-to-day performance of Viya&#8217;s omnichannel digital ecosystem in Nigeria markets, including app, e-commerce platform, CRM, and associated tools.<\/li>\n<li>Serve as the Nigeria markets\u2019 primary interface with the Technology team: articulate market requirements, surface consumer and implementation insights to inform the product and tech roadmap, and coordinate delivery timelines, prioritisation, and localisation needs.<\/li>\n<li>Identify optimisation opportunities across the digital ecosystem in line with market needs.<\/li>\n<li>Ensure consistency and coherence across all digital touchpoints, maintaining a unified, on-brand consumer experience from discovery through purchase to ongoing engagement.<\/li>\n<li>Support the implementation of donor-funded digital health projects in market, ensuring alignment with Viya&#8217;s broader consumer experience standards and ecosystem architecture.<\/li>\n<li>Manage vendor and agency relationships in market as required to support ecosystem delivery and performance.<\/li>\n<\/ul>\n<p>Data &amp; Performance Insights:<\/p>\n<ul>\n<li>Leverage both native (e.g. Meta Business Suite, Google Analytics) and third-party tools (e.g. HubSpot, Hootsuite, Hotjar) to track, analyze, and optimize digital performance.<\/li>\n<li>Monitor key KPIs across platforms, reach, engagement, conversion, retention, and revenue, to evaluate and improve impact.<\/li>\n<li>Translate data into actionable insights that inform strategy, enhance targeting, and drive ROI.<\/li>\n<li>Maintain a data-driven, test-and-learn approach to continuously optimize campaigns and user journeys.<\/li>\n<li>Deliver clear, concise performance reports and strategic recommendations to leadership and cross-functional teams.<\/li>\n<li>This is not an exhaustive list of all tasks that an incumbent is expected to perform but is instead a summary of the primary responsibilities and requirements of the job.<\/li>\n<li>The incumbent may be asked to perform duties not included above.Viya Healthreserves the right to revise job profiles at any time based on changes to the required job responsibilities.<\/li>\n<\/ul>\n<figure id=\"attachment_62552\" aria-describedby=\"caption-attachment-62552\" style=\"width: 482px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-62552\" src=\"https:\/\/naijaeyesblog.com\/wp-content\/uploads\/2026\/04\/da39411a2fd1e232e333745eb9350f55.jpg\" alt=\"Job Title: Digital Consumer Experience Manager\" width=\"482\" height=\"326\" srcset=\"https:\/\/naijaeyesblog.com\/wp-content\/uploads\/2026\/04\/da39411a2fd1e232e333745eb9350f55.jpg 482w, https:\/\/naijaeyesblog.com\/wp-content\/uploads\/2026\/04\/da39411a2fd1e232e333745eb9350f55-300x203.jpg 300w\" sizes=\"(max-width: 482px) 100vw, 482px\" \/><figcaption id=\"caption-attachment-62552\" class=\"wp-caption-text\">Job Title: Digital Consumer Experience Manager<\/figcaption><\/figure>\n<p><strong>Requirements<\/strong><br \/>\nQualifications and Experience:<\/p>\n<ul>\n<li>Bachelor&#8217;s Degree in Marketing, Communications, or related fields<\/li>\n<li>Minimum of 5 years experience in digital marketing, preferably in a consumer-facing or women&#8217;s health environment.<\/li>\n<li>Strong technical proficiency with tools like Meta Business Suite, Google Analytics, Facebook Ads Manager, SEO platforms, WordPress, WooCommerce, and other CMS platforms.<\/li>\n<li>Hands-on experience with campaign execution, from audience segmentation to A\/B testing and performance analysis.<\/li>\n<li>Proven track record in content strategy, message development, and digital storytelling.<\/li>\n<li>Experience in healthcare or digital health is a plus.<\/li>\n<\/ul>\n<p>Key Personal Competencies:<\/p>\n<ul>\n<li>Entrepreneurial, execution\u2011driven self\u2011starter with a strong bias for action; thrives in fast\u2011paced, ambiguous environments and consistently translates strategy and ideas into measurable results.<\/li>\n<li>Data\u2011driven and commercially minded decision\u2011maker with strong analytical and reporting skills; continuously tests, learns, and optimizes campaigns to drive growth and return on investment.<\/li>\n<li>Creative, innovative, and strategic thinker with a strong growth mindset; comfortable challenging assumptions, experimenting with new approaches, and balancing attention to detail with big\u2011picture objectives.<\/li>\n<li>Highly organized and resourceful problem\u2011solver with strong project management skills; effectively prioritizes and manages multiple initiatives, often with limited resources, while meeting tight deadlines.<\/li>\n<li>Collaborative and influential communicator who works effectively within cross\u2011functional and multicultural teams; able to articulate ideas clearly, gain buy\u2011in, and adapt messaging for varied stakeholders.<\/li>\n<li>Based in\u00a0Nigeria &#8211;\u00a0Up to\u00a030%\u00a0of international travel.<\/li>\n<\/ul>\n<\/div>\n<div>\n<p><strong>Application Closing Date<\/strong><br \/>\n24th April, 2026.<\/p>\n<\/div>\n<div>\n<p><strong>How to Apply<\/strong><br \/>\nInterested and qualified <a href=\"https:\/\/nairametrics.com\/2026\/04\/11\/manufacturing-sector-records-n1-17-trillion-vat-revenue-in-2025-nbs\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">candidates should<\/a>:<br \/>\n<strong><a href=\"https:\/\/careers-psi.icims.com\/jobs\/3996\/digital-consumer-experience-manager\/job?mode=view&amp;mobile=false&amp;width=785&amp;height=500&amp;bga=true&amp;needsRedirect=false&amp;jan1offset=-300&amp;jun1offset=-240\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Click here to apply online<\/a><\/strong><\/p>\n<p data-start=\"1572\" data-end=\"1960\"><strong><a href=\"https:\/\/chat.whatsapp.com\/GxfCtlAzWSMAtz92Gn6fws\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><span class=\"td_btn td_btn_sm td_default_btn\">Join our WhatsApp community<\/span><\/a><\/strong><\/p>\n<p class=\"p1\"><strong><span class=\"s1\">Join Our Social Media\u00a0<a href=\"https:\/\/punchng.com\/amnesty-condemns-benue-easter-day-attack-says-authorities-failed-residents\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Channels:<\/a><\/span><\/strong><\/p>\n<div class=\"google-auto-placed ap_container\">\n<p class=\"p1\"><span class=\"s2\">WhatsApp:\u00a0<\/span><span class=\"s1\"><a href=\"https:\/\/whatsapp.com\/channel\/0029VaINDLn8V0toq2u6BJ34\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">NaijaEyes<\/a><\/span><\/p>\n<p class=\"p1\"><span class=\"s2\">Facebook:\u00a0<a href=\"http:\/\/www.facebook.com\/Naijaeyess\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><span class=\"s1\">NaijaEyes<\/span><\/a><\/span><\/p>\n<p class=\"p1\"><span class=\"s2\">Twitter:\u00a0<a href=\"https:\/\/twitter.com\/naija_eyes\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><span class=\"s1\">NaijaEyes<\/span><\/a><\/span><\/p>\n<p class=\"p1\"><span class=\"s2\">Instagram:\u00a0<a href=\"https:\/\/www.instagram.com\/naijaeyes\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><span class=\"s1\">NaijaEyes<\/span><\/a><\/span><\/p>\n<p class=\"p1\"><span class=\"s2\">TikTok:\u00a0<a href=\"https:\/\/www.tiktok.com\/@naijaeyes2\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><span class=\"s1\">NaijaEyes<\/span><\/a><\/span><\/p>\n<p class=\"p1\"><span class=\"s2\"><a href=\"https:\/\/naijaeyesblog.com\/ro\/category\/sports\/\">READ THE LATEST JOBS NEWS<\/a><\/span><\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>We are recruiting to fill the position below: Job Title: Digital Consumer Experience Manager Location:\u00a0Lagos Reports to:\u00a0Nigeria Business Lead Purpose of the Role The Digital Consumer Engagement Managerwill lead the successful execution of Viya Health\u2019s digital business strategy across Nigeria, managing digital platforms, growing our online community, and driving product and service uptake. This role [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":62552,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[7071],"tags":[],"class_list":["post-62549","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-jobs"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Job Title: Digital Consumer Experience Manager - NaijaEyes Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/naijaeyesblog.com\/ro\/job-title-digital-consumer-experience-manager\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Job Title: Digital Consumer Experience Manager - NaijaEyes Blog\" \/>\n<meta property=\"og:description\" content=\"We are recruiting to fill the position below: Job Title: Digital Consumer Experience Manager Location:\u00a0Lagos Reports to:\u00a0Nigeria Business Lead Purpose of the Role The Digital Consumer Engagement Managerwill lead the successful execution of Viya Health\u2019s digital business strategy across Nigeria, managing digital platforms, growing our online community, and driving product and service uptake. 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