BeReal is being purchased by Voodoo for €500 million.
Overview: Voodoo, a renowned French mobile apps and games publisher, has acquired BeReal, the popular social media platform, for €500 million. This significant acquisition marks a strategic move for Voodoo, aiming to enhance its portfolio and leverage its expertise to drive BeReal’s growth.
Leadership Transition: As part of the acquisition, Alexis Barreyat, BeReal’s co-founder and CEO, will step down after a transition period. Aymeric Roffé, the current CEO of Wizz, one of Voodoo’s social media apps, will take over as the CEO of BeReal. This leadership change is expected to bring fresh perspectives and drive the platform’s development under Voodoo’s umbrella.
BeReal’s Journey: BeReal was launched in 2019 with a mission to foster genuine, unfiltered connections in a digital world dominated by meticulously curated social media posts. The platform encourages users to post real-time photos within a two-minute window each day, promoting authenticity over perfection. Its unique approach, devoid of likes or follower counts, resonated with users seeking a more genuine social media experience.
Growth and Challenges: BeReal gained substantial popularity during the pandemic, amassing over 40 million active users. However, the platform struggled to sustain its growth trajectory and faced financial challenges, prompting the search for a buyer. Despite these hurdles, BeReal maintained a loyal user base, demonstrating a universal desire for authentic social interactions.
Strategic Integration: Voodoo plans to integrate BeReal into its ecosystem, leveraging its extensive experience in developing and scaling mobile applications. Alexandre Yazdi, Voodoo’s co-founder and CEO, expressed excitement about the acquisition, highlighting BeReal’s potential to become an iconic social network for authenticity. Voodoo’s expertise in organic and paid marketing will be instrumental in revitalizing BeReal’s growth and expanding its reach.
Future Plans: The acquisition provides BeReal with the resources to build and release new features, focusing on enhancing user experience and expanding its market presence. Voodoo’s successful track record with apps like Helix Jump, Mob Control, and Block Jam 3D suggests a promising future for BeReal. The collaboration aims to drive significant growth and ensure sustainable development for the social media platform.
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