In a ground-breaking initiative to display an amazing fashion inclusion throughout the 5-day fashion festival hosted at Victoria Island, Lagos, leading hair care brand Lush Hair made a big statement at Lagos Fashion Week 2024.
The crowd was in awe of the company’s strong statement regarding diversity. In addition to the introduction of their newest product line, Hair Treatment.
The runway show, which included models of different shapes, sizes, and ethnicities, was a stunning celebration of diversity. The versatility of Lush Hair products was demonstrated by an inspiring amputee model who broke barriers and gorgeous plus-size models who dominated the catwalk.
The brand also demonstrated that there are no limits to beauty. The runway featured models with a range of skin tones, creating a true representation of African beauty in all its stunning forms.
Omoruyi Bello-Osagie, the brand manager for Lush Hair, spoke at the event and gave a brief overview of the new hair treatment line, stating that it has options for all hair types and textures.
“We’re all about giving Nigerian women and every single one of them the tools they need to achieve their hair goals.”
Speaking as well are Edith Okechukwu and her outstanding team from the Professional School, who used the best products from Lush Hair to weave their magic on more than 100 different models. “We’re talking Kinky Twist, Kinky Royale, Roni Curls, and Wow Braids proving these products work beautifully on all hair types.”
“commune celebrating unity in Africa’s fashion scene was this year’s Lagos Fashion Week theme. Lush Hair went above and beyond by demonstrating what true inclusion looks like.”
“We’re not just selling hair products, we’re building an inclusive community where women can feel confident with beauty regardless of their size, shade, or physical abilities,” stated Vivian Obiano, the marketing manager for Lush Hair, in her previous speech.
“This innovative showcase demonstrates to all of our fashion and beauty enthusiasts that Lush Hair is actively promoting diversity rather than just talking about it.”
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