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Behind the Scenes of Your Flight: How United Airlines Uses Tech to Keep You Moving

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FILE - A United Airlines jetliner lifts off from a runway at Denver International Airport on June 10, 2020, in Denver. United Airlines says that it will start boarding passengers in economy class with window seats first starting next week, a move that will speed up boarding times for flights. The airline said in an internal memo that it will implement the plan on Oct. 26, 2023. (AP Photo/David Zalubowski, File)

Ever wondered what goes on behind the scenes to ensure your flight takes off on time? At United Airlines, a complex web of technology keeps things running smoothly, often without you even noticing.

This article dives into United’s approach to technology, from cloud migration and legacy systems to the exciting world of Artificial Intelligence (AI).

Jason Birnbaum: Leading the Tech Charge

Jason Birnbaum, United’s CIO, spearheads a team of over 3,500 employees and contractors responsible for the airline’s technological backbone. He acknowledges the unique challenges faced by airlines – a single hiccup can become national news.

Birnbaum’s background includes experience with both established technology and innovation. He emphasizes the current trend of cloud optimization, where companies seek to maximize efficiency and minimize costs within cloud environments.

Balancing Innovation with Reliability

United heavily relies on Amazon Web Services (AWS) as its cloud provider. While cloud migration offers advantages, United prioritizes reliability. Legacy systems, despite their age, still function effectively. Birnbaum highlights the cautious approach United takes to avoid disrupting operations or introducing unforeseen issues.

The airline acknowledges that on-premise systems will likely remain in use for specific applications, with the ultimate goal being optimal user experience and performance. There’s no one-size-fits-all solution, and United aims to leverage the best technology for each situation.

Collaboration is Key: From Catering to Flight Information

United’s commitment to seamless operations extends to its internal communication. Teams have access to real-time data, allowing them to track everything from catering delivery to passenger check-in status through a shared chat application.

“Get Me Close”: A New Tool for Delayed Flights

Understanding the frustration of cancellations and delays, United is developing “Get Me Close,” a tool that allows passengers to find alternative flights to nearby airports in case of disruptions.

AI in the Cockpit? Exploring Possibilities

United is exploring the use of AI for pilot briefings. Generative AI could potentially assist pilots in crafting personalized announcements about destinations and flight updates. This initiative aims to improve customer satisfaction through enhanced pilot interaction, while still allowing pilots flexibility in their communication.

The article concludes by mentioning another potential application of AI for pilots – summarizing complex technical documents. However, Birnbaum acknowledges the strict regulations surrounding pilot operations, indicating a more cautious approach.

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