Pepsi, a top beverage company and a stern rival to Coca-Cola in Nigeria, has launched the revamped 60-cl Long Throat Bottle in a campaign themed “Big Big Tinz” to deliver “Big Refreshment, Big Value.”
The campaign’s official anthem was a remix of Afrobeat singer/producer Young Jonn’s hit song, titled Big Big Things. They infused the brand’s identity into the tune, capturing the spirit of Nigerian youth culture.
Sam Okolie, the Senior Brand Manager at Seven-Up Bottling Company, said the purpose of the Big Big Things campaign is to capture and strengthen Pepsi’s bond with its youthful audience.
He further added, “As a brand, we will continue to be at the forefront of driving contemporary pop culture, engaging the right partners and platforms to seed our message, drive connection, and dial-up an affinity for the brand.”
Furthermore, “Nigerians have a unique style of expressing their bold cravings, big desires, and dreams. Tapping into the global hit song and popular street anthem allows us to entrench our message and the essence of the campaign—delivering big refreshment and big value.”
To complement this campaign’s movement, Pepsi will be organizing events across the western part of Nigeria to push the marketability of the new revamped bottle while connecting with its audience.
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