Music executive Ubi Franklin has weighed in on the dynamic between Nigerian music heavyweights Wizkid, Davido, and Burna Boy, collectively known as Afrobeats’ “Big 3.”
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Speaking on a recent episode of the Afropolitan podcast, Franklin explained that a collaboration among the trio would be unlikely, as their status at the top of the industry naturally positions them more as rivals than collaborators.
He likened their competitive relationship to that of leading Nigerian banks, emphasizing that intense rivalry exists at the highest levels of every industry.
Ubi Franklin, however, claimed that the beef between the Afrobeats stars isn’t beyond entertainment, emphasing that he has never heard his associate Davido gossip about Wizkid and Burna Boy to his inner circle and he believes it’s mutual.
“It would be difficult for Wizkid, Davido and Burna Boy to come together. I will speak for Davido, I have never heard him for once said something ill about Wizkid or Burna Boy. And I’m sure it’s the same for them. But the environment [industry] they are will make it difficult for them to work together.
“It’s like the rivalry between the top banks in Nigeria. In every industry, there is the big 3,” Ubi Franklin stated.
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