GetWhy, an AI market research tool, lands $34.5M

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    GetWhy, an AI market research tool, lands $34.5M to analyze video interviews for deeper customer insights.

    Here’s a breakdown of the key points about GetWhy, a market research AI platform:

    • Company: GetWhy
    • Industry: Market research (AI-powered)
    • Funding: Raised $34.5 million
    • Product: AI platform that analyzes video interviews to extract insights

    Possible Applications:

    • GetWhy’s platform could be used by businesses to gain deeper understanding from customer interviews, focus groups, or user testing sessions.
    • The AI technology might help analyze facial expressions, sentiment, and tone of voice alongside the spoken words to provide a more comprehensive picture of user feedback.

    Benefits:

    • Businesses could potentially gain richer insights from their market research compared to traditional methods.
    • The AI analysis might help identify hidden patterns or emotions that human researchers might miss.

    Overall:

    This funding news suggests there’s growing interest in AI-powered market research tools like GetWhy. These platforms could revolutionize how companies gather and analyze customer feedback.

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