Job Title: National Sales Manager
Department: Sales (Traditional Trade Non-Food Business)
Industry: FMCG Distribution Industry
Location: Lagos, Nigeria
Salary : 800k – 1M Net
Job Summary
The National Sales Manager (Traditional Trade Non Food Business) is responsible for driving sales growth across open markets, distributors, wholesalers, and retail channels nationwide.
The role focuses on expanding market share, managing distributor networks, ensuring product availability, and executing effective sales strategies within the traditional trade segment.
Key Responsibilities
* Develop and implement national sales strategies for traditional trade non-food business channels
* Manage and oversee regional sales managers and field sales teams
* Build and maintain strong relationships with distributors, wholesalers, and key retailers
* Ensure product availability and visibility across all territories
* Drive revenue growth and achieve national sales targets
* Monitor market trends, competitor activities, and customer behavior
* Develop route-to-market strategies and optimize distribution networks
* Track sales performance and prepare regular reports for management
* Ensure proper execution of promotions, pricing, and trade activations
* Manage trade budgets and ensure cost efficiency
* Recruit, train, and develop sales team capabilities
* Enforce company policies and ensure compliance in all sales operations
Qualification
* Bachelor’s degree in Business Administration, Marketing, or related field. An MBA is an added advantage
* 7–10 years of experience in sales, preferably in the FMCG Distribution Industry or related industry
* At least 3–5 years in a managerial role within traditional trade
* Strong leadership and team management skills
* Excellent negotiation and relationship management skills
* Strategic thinking and market analysis ability
* Strong understanding of traditional trade channels
* Data-driven decision-making skills.
How to Apply: Interested and qualified candidates should send their CVs to:
recruitment@diversitytalent.com.ng
using the job title “National Sales Manager” as the subject line.
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