Facebook’s parent company, Meta, has said that it will eliminate 500,000 spam accounts and more than 10 million phoney profiles in the first half of 2025 as part of its increased efforts to clean up the network.
According to the firm, the move is a part of a larger campaign against fraudulent engagement, imitation material, and impersonation with the goal of encouraging originality and making sure that real authors are given more exposure.
Meta claims that accounts that repost or recycle content from other people without authorisation or significant modifications are also targeted by the clampdown. In addition to losing access to monetisation tools, these accounts will notice a decrease in the reach of their content on Facebook feeds.
“We’re making progress. In the first half of 2025, we took action on around 500,000 accounts engaged in spammy behaviour or fake engagement.
We also removed about 10 million profiles impersonating large content producers,” Meta said in a blog post on Monday.”
According to the internet giant, posting unoriginal content frequently—whether it be text, images, or videos—undermines the platform by displacing genuine voices and making it more difficult for up-and-coming producers to gain traction.
Meta is launching new tools that will connect duplicate content to the original post in order to assist legitimate creators. The goal of the move is to highlight genuine work and guarantee that the proper producers receive the recognition they merit.
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“Pages and profiles that post mostly original content tend to enjoy wider distribution across Facebook. Simply stitching clips together or adding a watermark will no longer count as meaningful editing. Content that provides real value and tells an authentic story is likely to perform better,” Meta stated.
Additionally, Meta warned that sharing watermarked content from other platforms could result in penalties including decreased reach or missed revenue possibilities.
Content producers may now monitor the effectiveness of their pieces thanks to Meta’s upgrade, which includes post-level data in the Professional Dashboard. In order to determine whether they could be subject to limitations on their revenue or postings, creators can now can view their Support Home screen.
Similarly policy YouTube has also announced, which states that it would no longer permit the monetisation of mass-produced or too repetitious video.
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