The Premier League is set to come to Showmax from February 12, 2024, as the streaming service introduces the world’s first standalone Premier League plan for mobile, showcasing all 380 games live, including analysis and highlights at a pocket-friendly price of N2,900.
This was explained at a media briefing, held recently, for the new Showmax, including the unveiling of its new app.
At the conference, the Chief Executive of the Premier League, Richard Masters, in a recorded video, lauded the innovative partnership between the Premier League and MultiChoice, which is set to allow fans to enjoy every Premier League match on their smartphones at a mobile-friendly price point.
Highlighting the important role of Africa in the Premier League’s global influence, Masters said: “Africa is incredibly important to the Premier League and our clubs. On the pitch we have more than 50 registered players from Africa in our first team squads this season and our research tells us that three quarters of all adults in Africa identify as fans of the Premier League, with nearly 20% of the live TV audience on any given match day tuning in from Africa.
“These are the foundations that make the launch of the new Showmax so important and exciting for all of us. We’re delighted with this new initiative from MultiChoice to put the Premier League in your pocket, with a new price point to watch all Premier League matches on mobile phones so that millions more can enjoy our fantastic competition”, he continued.
The Premier League’s integration into the Showmax platform is a boon for football enthusiasts and aligns with the ever-growing smartphone usage in Africa, where over 450 million smartphones are currently in use. This ambitious venture is poised to make Showmax the go-to destination for football lovers, marking a new era of accessibility to sports entertainment.
The new Showmax app will become available in app stores from 23 January 2024 onward, as part of a staggered migration process across 44 markets
