Erling Haaland surpasses Mo Salah to become the most marketable Premier League star.
Manchester City striker Erling Haaland has risen to the top of a new survey, establishing himself as the Premier League’s most marketable player.
With a combination of phenomenal on-field goals and remarkable digital engagement, Haaland’s influence extends beyond the football pitch, dominating both social media and search engine metrics.
According to research from marketing company Ahrefs, Haaland ranked first among 430 Premier League players based on Instagram followers, average monthly global searches, and TikTok popularity.
The 24-year-old Norwegian striker has over 38 million Instagram followers and an average of 2.5 million monthly searches worldwide, which is a Premier League record.
Erling Haaland Tiktok
TikTok users have also boosted his fame, with 184,100 posts under the hashtag #ErlingHaaland.These data have helped Manchester City rank as the most marketable team in the Premier League, with a perfect score of 30.
Meanwhile, Liverpool’s Mohamed Salah, with an amazing 63.3 million Instagram followers, is the second most marketable player, trailing only Haaland.
His TikTok fame, as evidenced by over 202,100 uploads with the hashtag #MoSalah, demonstrates his global appeal.
Aside from Haaland and Salah, a number of other players have shown strong market appeal.
Manchester City’s Kevin De Bruyne is third, with 26 million Instagram followers and an astounding 714,000 monthly searches.
Mason Mount stands out as the most marketable English footballer in the Premier League, despite his injury setbacks.
Manchester United no.7 has the most TikTok postings in the league, with nearly 238,200.
Richarlison of Tottenham, Bruno Fernandes of Manchester United, and Arsenal’s Kai Havertz round out the top three, all of whom have significant levels of Instagram and TikTok engagement.
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