Meta is giving advertisers a major boost with a significant upgrade to its AI advertising tools. Here’s what you need to know:
Generating Fresh Ad Ideas with AI
- Beyond Backgrounds: Gone are the days of just changing the background. Now, advertisers can generate entirely new variations of their existing ad images using AI.
- A World of Possibilities: Imagine showcasing your coffee product not just in a generic setting, but against a lush coffee farm backdrop. AI can suggest these variations, sparking creative inspiration.
- Ethical Concerns Addressed: Meta acknowledges the potential for misuse. Features like “pre-guardrails” and “post-guardrails” filter out inappropriate and low-quality content.
More Creative Control
- Text it Up: In the coming months, advertisers can use text prompts to further refine AI-generated image variations, specifying colors, angles, and scenarios.
- Fontastic Choices: Spice it up with a dozen popular font options when adding text overlays to your AI-generated images.
- Expanding Horizons: The “image expansion” feature, previously available for Feed ads, now extends to Reels on both Facebook and Instagram. This allows for automatic image resizing to fit different ad formats.
Proven Results
- Case in Point: Smartphone case maker Casetify saw a 13% increase in ad spend return using Meta’s AI background generation feature.
AI Writes Too?
- Beyond Images: Meta’s AI can now generate variations on your ad headlines and primary text, aiming to capture your brand’s unique voice and tone.
Global Rollout by Year-End
These new features will be available to advertisers worldwide by the end of 2024.
Meta Verified Gets an Upgrade
- More Markets: The subscription service for businesses, Meta Verified, is expanding to new regions like Argentina, Mexico, and France.
- Tiered Options: Choose between four different subscription levels, each offering the core features like a verified badge and impersonation monitoring. Higher tiers provide additional benefits like profile enhancements and priority customer support.
- WhatsApp Integration: Meta Verified is coming soon to WhatsApp, offering businesses a verified presence on the platform.
The Takeaway
Meta is making a big push in AI-powered advertising tools, giving businesses more creative control and efficiency. As these features roll out globally, expect to see a surge of innovative and engaging ad campaigns.
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