On 22 August 2025, Abuja witnessed a landmark moment as Midea, the global air-conditioning powerhouse, unveiled its very first Midea Proshop on Nigerian soil. This isn’t just another retail outlet—it’s a dedicated space tailored for both households and engineering professionals. Here, curious homeowners and savvy contractors alike can enjoy one-on-one product advice, seamless after-sales support, and direct purchase options—without wading through crowded showrooms or impersonal counters.
Midea’s strategic push into local retailing speaks volumes about its belief in West Africa’s potential. This investment signals more than expansion—it’s a statement: “We’re here, rooted in your market, ready to serve you better.”
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Meet UNICOOL+ – Smart, Efficient, and Built for Nigeria
The same day also saw the exciting launch of the UNICOOL+ series, Midea’s next-gen range of inverter split air-conditioners smartly designed for tropical climates and erratic power supply. What makes UNICOOL+ stand out?
- Energy savings of up to 70% versus traditional fixed-speed units, thanks to AI-powered ECOMASTER algorithms and inverter tech.
- A remarkable COOLFLASH feature that cools down rooms by 5 °C in just 10 minutes, powered by a DC inverter compressor.
- Built-to-last with AVS protection, a reinforced PCB to tackle voltage fluctuations, GenGear for better generator compatibility, and 20-year anti-corrosion Hyper Grapfins.
- Added flexibility via a one-to-two mode, giving users adaptable cooling options.
- Full smart-control integration through the MSmartHome app, putting convenience literally at your fingertips.
Simply put, UNICOOL+ is not just another AC—it’s a tailored cooling solution that understands Nigerian energy challenges, climate demands, and tech-savvy lifestyles.
Partnering for Progress – Midea Meets IOM
The Abuja Proshop launch transcended product showcases—it marked the beginning of a meaningful partnership between Midea and the International Organization for Migration (IOM). In a gesture that marries innovation with social impact, the two have pledged to collaborate on:
- Donating Midea air-conditioning equipment to bolster IOM’s humanitarian initiatives in Nigeria.
- Launching a joint skills development programme, empowering local technicians and migrants with professional training in AC installation and maintenance, capped off by official certification.
This initiative is a thoughtful investment in people. As Sharon Dimanche, Chief of Mission, IOM Nigeria, eloquently put it: “Midea’s engagement reflects a growing recognition that the private sector is not a bystander in humanitarian response. It is a driver.” Her words reflect a powerful truth—when business brings agility, innovation, and reach to the party, the impact can be transformative.
Why It Matters: A Fresh Breeze for the Market—and the Community
What’s particularly striking about this development is how it brings together innovation, local engagement, and community upliftment in one tidy package.
- Enhanced Customer Experience
Nigerians now have a physical hub to experience, consult, and access premium Midea products without hassle—whether they’re homeowners or contractors. - Smart Cooling Meets Real-World Needs
UNICOOL+ goes beyond functionality—it blends energy efficiency, rapid cooling, and voltage resilience into one smart package. - Building Local Capacity
By partnering with IOM to train local technicians, Midea is boosting jobs, service quality, and technical know-how—laying the foundation for sustainable growth. - Confidence in the Market
This move signals Midea’s long-term commitment to Nigeria and West Africa, positioning the brand as not just a seller, but a team player in the region’s development.
Key Takeaway
On 22 August 2025, the opening of Nigeria’s first Midea Proshop in Abuja heralded a new era. More than a store—it’s a hub that offers dedicated guidance, support, and seamless service to homeowners and installers alike. The UNICOOL+ series introduces smart, energy-saving cooling tailored for Nigeria’s climate and power realities. Complementing the tech and retail promises, a strategic partnership with IOM ensures that the venture uplifts communities, providing skills and opportunities for Nigerians.
This story isn’t just about air-cons—it’s about thoughtful innovation, community investment, and a brand stepping in not just as a vendor, but as a partner in progress.
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