In a bold move to strengthen its foothold in Nigeria’s booming telecommunications sector, Tenda Nigeria launches networking solutions in partnership with Coscharis Technologies Limited (its official distributor) and Coast Charities Technologies Limited. The unveiling of a comprehensive suite of products marks a significant escalation in the brand’s strategy to deepen market integration and support local IT ecosystems.
At a well-attended launch event, telecommunications suppliers, IT professionals, and internet service providers came together to witness Tenda’s expanded lineup. Among the showcased offerings were access points, CPE radios, base stations, antennas, switches, and routers — purposely engineered for both enterprise deployments and telecom-grade solutions.
Joseph Agema, Tenda’s Sell‑Through Manager, emphasised that the devices were built with simplicity and durability in mind. “These solutions are affordable, scalable, and tailored for professionals who require stable, high-performance equipment,” he said.
Adding weight to the initiative, Yao Coy, Country Manager for Tenda Nigeria, revealed that over 200,000 Tenda devices have been sold in the last two years in Nigeria, with an almost zero return rate. He described Nigeria as the brand’s largest market in West Africa and a key driver in its Africa-wide strategy.
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The Brand Expands Its Lineup to Deepen Market Integration
Tenda’s new investment in Nigeria goes beyond hardware. The company has committed over $1 million, targeting a 50% year-on-year growth in high-speed internet demand and networking infrastructure. Product Manager Austin Ezirim of Coscharis echoed this, stating the addition of reliable hardware and strong after-sales support makes this partnership “a win‑win for all stakeholders.”
To address counterfeits and unauthorised sellers—challenges that have long plagued the Nigerian tech market—Tenda is adopting a controlled distribution model via trusted partners like Coscharis. The brand now monitors its supply chain closely, ensuring product authenticity and prompt support service.
Agema highlighted Tenda’s strong support ecosystem: a local technical team in Nigeria backed by remote experts overseas, delivering resolution times (for some cases) within just 30 minutes. These service capabilities are bolstered by monthly training programmes aimed at installers, partners, and resellers.
Why Tenda Nigeria Stands Out
Several unique features differentiate Tenda in Nigeria’s competitive networking landscape:
- All‑in‑One Router Functionality: Regardless of model, Tenda routers function as routers, access points, repeaters, and WISP devices — an attractive value proposition for small businesses and DIY enthusiasts.
- Cloud‑Managed Enterprise Solutions: Their Cloud‑Five platform offers remote configuration and monitoring across multiple locations, introducing modern remote network management capabilities.
- Fibre Optics & IP Cameras: Tenda now supplies OLT and ONU solutions compatible with international standards (Huawei, ZTE), alongside indoor and outdoor IP cameras that compete with higher-priced brands such as Hikvision and Dahua.
- Local Support and Expert Training: The brand focuses on closing knowledge gaps with frequent training for partners. Agema described this as identifying “a knowledge gap, not a product quality issue.”
Deepening Market Integration
Tenda Nigeria’s thorough approach reflects a broader vision – actively shaping the networking landscape in the country. Its investments extend into:
- Awareness Campaigns & Capacity Building: Through hands-on training and partner engagement, Tenda cultivates knowledgeable users and fosters confidence in its equipment.
- Infrastructure Partnerships: Collaborations with Coscharis and ICT firms like Coast Charities help embed Tenda products into national infrastructure projects.
- Integrity-Driven Distribution: Tenda is creating a “Marketplace for Africa to Trade Integrity”, an initiative tied to preventing grey-market importation and counterfeits.
The company’s technical support team is structured to provide reliable customer service. Agema described their presence: “We have a team on the ground and also remote teams, with average response times within 30 minutes.”
Executive Dr. Mukoro of Coscharis emphasised that trust and integrity matter. “Those that have proven they have integrity, we support their businesses to grow—without a bank guarantee,” he stated.
The results speak for themselves: users are increasingly recognising Tenda’s performance and affordability. “Now, more users are discovering that Tenda delivers performance and reliability at competitive prices,” Ezirim noted.
What This Means for Nigeria’s Connectivity Future
Nigeria’s telecommunications space, including telcos, enterprise networks, and smart-home adopters, stands to benefit from this expanded range of networking solutions. With competitive pricing, functionality, and scalable infrastructure, Tenda Nigeria is carving out a unique market niche.
Tenda’s presence supports government goals to triple fibre-optic rollout and enhance broadband access. It also aligns with efforts to reduce reliance on diesel generators by enabling more stable, locally supported Internet-of-Things (IoT) installations.
Looking Ahead
Tenda Nigeria has announced plans to consistently invest in:
- Product Innovation: Including updates to Cloud-Five and expansions in fibre- and surveillance-based technologies.
- Training & Local Empowerment: Ensuring partners are ready to install and maintain advanced networking setups.
- Market Integrity: Further tightening of distribution oversight and anti-counterfeit safeguards.
This systematic, partner-first strategy reflects Tenda’s long-term ambition—beyond mere sales—to embed itself as a trusted, reputable brand in Nigeria’s digital ecosystem.
Final Thoughts
By launching an extensive array of networking products, rolling out cloud-based management, delivering robust local support, and emphasising integrity in distribution, Tenda Nigeria launches networking solutions in a way that signals serious intent and sustained growth. It’s a move that enriches Nigeria’s tech space, offering reliable, affordable connectivity tools backed by local expertise.
Expect more from Tenda soon: innovative networking gear, improved distribution channels, and capacity-building initiatives appear to be core to its expansion roadmap across West Africa.
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