Legendary Nigerian singer Innocent Idibia, popularly known as 2Baba, has weighed in on the debate surrounding mediocrity in the music industry and the tendency to label some artists as “wack.”
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In a video broadcast, the African Queen crooner dismissed the idea of “wack artists,” insisting that all music is purpose-made. According to him, how a song or artist is received largely depends on promotion, marketing, and other commercial factors rather than a lack of talent.
“No matter how talented you are or how sweet your music is, there is no music that everybody likes. Everything is narrowed down to the marketing, promotion and the business. It is only those who resonate with your music that will like it naturally.”
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