Supermarkets experience sales surge due to faster deliveries and credit offerings.
In 2023, Nigerian supermarkets saw a 24.4% sales increase, reaching N370 billion, due to faster deliveries and expanded consumer credit options. According to Euromonitor International, supermarkets benefited from inflation-driven shifts toward essential goods, efficient inventory management, and convenient locations. Quick commerce services like Glovo also boosted online grocery shopping. While supermarkets thrived, hypermarkets like Shoprite saw a decline in sales. Supermarkets offered competitive pricing and flexible payment options, attracting more customers. Brands such as Spar, Market Square, and 4U Supermarket expanded to meet demand in cities like Abuja and Lagos.
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