Baidu Inc. set to unveil glasses with built-in AI assistant
Baidu Inc. is gearing up to introduce a new AI-powered gadget that might give Meta’s Ray-Bans a run for their money. The Chinese tech giant, known for its search engine dominance and AI innovations, plans to unveil smart glasses at the upcoming Baidu World event in Shanghai.
This device will feature built-in cameras to snap photos and capture video, along with a voice interaction system powered by Baidu’s Ernie foundation model, allowing users to access information hands-free.
With an expected price tag that could come in lower than Meta’s $299 Ray-Bans, Baidu’s glasses aim to break into a market that’s finally seeing widespread interest.
The success of Meta’s smart glasses, which have gained popularity through increased features and strong demand, shows there’s a real market for wearable tech that combines style with AI-powered functionality.
In fact, Meta recently admitted it was struggling to keep up with the demand for the smart Ray-Bans, which have received positive media attention for both their functionality and style. Baidu now wants to capture a similar market in China and maybe even globally.
Baidu’s new product represents a bigger push in the AI hardware space, which has seen a variety of launches this year. Some, like Humane’s AI Pin, have flopped, while others, like Microsoft’s Copilot+ PC, have been more successful.
Baidu, however, has built a strong foundation in AI, investing heavily over the last decade, and sees its new smart glasses as an opportunity to bring that tech closer to everyday users.
The glasses will be integrated with Baidu’s existing products, including Baidu Maps and the Baike encyclopedia, giving users an enhanced experience that goes beyond the basics of smart eyewear.
The launch, set for early 2025, is expected to attract plenty of attention, especially with the growing hype around smartglasses. As big tech players like Meta, Baidu, and Snap race to refine and expand their wearable tech offerings, consumers might finally see smart glasses become a staple in their tech collections.
Baidu’s entry could be just the spark needed to take smart eyewear from niche tech to mainstream status.
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