Tesla Struggles in Europe as EV Rivals Surge

Tesla Struggles in Europe as EV Rivals Surge

Reuters reports that Tesla saw a 36% drop in new car sales in Spain to only 571 units in April, year-on-year. The slump takes place as the sales of electric cars from other marques grew in the Iberian country.

Tesla sales across Spain tend to reflect the European style, with an almost 37.2% plunge in the first four months of the year while fully electric vehicle sales surged 28% across the continent.

There was a steeper loss in some countries than in others; for example, Tesla sales in Sweden fell 81% to their lowest level in nearly three years.

At a time when some buyers protest with CEO Elon Musk´s swerve into right-wing politics and an amicable relationship with President Donald Trump, whose tariffs have resulted in global economic instability, Europe has witnessed another side of sales decline for Tesla. At the back, there is the increasing Chinese EV influx which includes competitor BYD of Tesla.

The poor sales in Europe have made Tesla be damned; a growing number of buyers decry the company for CEO Elon Musk´s swerve into right-wing politics and friendliness with President Donald Trump, whose tariffs have rocked global economic stability. Meanwhile other Europeans are buying more Chinese EVs, which also include competitor BYD to Tesla.

American Tesla sales have also dropped, taking with them the demand of its unusual offering, Model Y, writes Electrek.

Tesla has already started discounting the new model, meant to revive waning demand.

The auto-maker has recently ventured into Saudi Arabia and has started testing waters in India upon recognizing the absence of charging infrastructure in these two countries.