TikTok removes over 3.6 million Nigerian videos in Q1 2025
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Short video application by Bytedance, TikTok, said it removed over 3.6 million videos posted by Nigerian users in the first quarter of 2025 for violating its content policy.
This represented a 50% increase from the previous quarter when 2.4 million videos from the country were removed for the same offense.
Those figures were published in the Q1 2025 Community Guidelines Enforcement Report from TikTok, pointing out the platform’s emphasis on creating a safe, respectful, and reliable online environment.
The firm reported that it had a rate of 98.4% for proactive removals, or content removed before it was reported to TikTok, and 92.1% of videos were deleted within a 24-hour window.
Also in March 2025, TikTok removed 129 West African accounts associated with covert activities.
Global action
Globally, more than 211 million videos were removed in Q1 2025, up from 153 million during the previous quarter, with more than 184 million removed by automated processes.
The global proactive detection rate was 99%, emphasizing further improvements in detecting and removing bad content effectively and at pace.
In terms of spam and fake interactions on the platform, ‘TikTok said that it removed a combined total of 44.7 million fake comments from bot accounts across January to March this year.
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It also removed 4.3 billion fake likes in the test period. The removed likes, follows, and follow requests were discovered to have originated from ‘automated or inauthentic mechanisms’ by TikTok.”}.
“We remain vigilant in our efforts to detect external peril and protect the platform from spam accounts and activity. These threats constantly probe and attack our systems, resulting in periodic fluctuations in the numbers reported in these areas.
“Despite this, we are dedicated to responding expeditiously to detect and delete any accounts, updates, or actions that try to artificially boost popularity on our platform,” the company stated.
TikTok LIVE
Whereas TikTok LIVE allows viewers and creators to interact, engage, and form communities with one another in real-time, the platform has strengthened its LIVE Monetization Guidelines so that it is more evident how certain content is not available for monetization.
LIVE content moderation remained a high priority area. In the first quarter of 2025, TikTok took down 42,196 LIVE rooms and interrupted 48,156 streams in Nigeria that were found to violate the platform’s community guidelines.
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Despite these high-volume actions, objectionable content still represents an incredibly tiny percentage of what is shared by users. Fewer than 1% of content posted on TikTok is found to violate its community guidelines worldwide.
What you should know
Although all its enforcement efforts, TikTok has faced pressure from various countries because of the application and nature of content on its platform.
In October last year, 13 states in America and the District of Columbia filed a lawsuit against the social media company for failing to adequately protect its young users from injury.
The suits, filed separately in New York, California, Washington D.C., and 11 other states, allege TikTok’s app is designed to be addictive, exploiting children’s vulnerability for profit.
The suits add fuel to the legal battle TikTok already has with American authorities, with the plaintiffs seeking monetary compensation and increased transparency for the China-owned company.
Based on the states, TikTok’s app is designed deliberately to retain users, especially children, for long periods of time, with implications for mental health and the effectiveness of its content moderation policies.
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